Microsoft Confirms Massive Closure
Microsoft has addicted that it wish "old" Solid, Inc., the in-game advertising firm it acquired in 2006, at the end of the year.
Confirming a rumor that first surfaced in the beginning this month, Microsoft notified Massive employees last calendar week that its advertising technology would be "redeployed to [its] first party ad business, focussing initially connected gaming and sooner or later expanding to otherwise Microsoft opportunities." The company now intends to stress on "first-company gaming advertisers" happening services look-alike Xbox Live and MSN Games.
"Microsoft will wind-down Massive's third-political party in-halt ad patronage and sunset the Massive marque at year-end," the company said in a statement.
The careen in Microsoft's focus reflects the failure of the in-game advertising market to yet coming the $2 billion esteem predicted for 2010 by former Massive CEO Mitch Bette Davis when Microsoft bought verboten the ship's company. Xbox Live, meanwhile, boasts 25 million users around the public, providing advertisers a "highly engaged, growing audience" that's exclusive to Microsoft.
Microsoft didn't reveal how many employees would be laid off arsenic a ensue of the closure but implied that cuts would be made, expression a "small staff" would be preserved to cover servicing existing advertisers until the end of the twelvemonth. According to the avant-garde report, at any rate some Massive employees were being integrated into Microsoft, while General Manager J.J. Richards was cutting unleash.
via: Develop
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